About Our Logo

Our logo is a reflection of the approach we take to organizational development and training.

Most organizations have an idea of their preferred future. It may be indistinctly perceived, or it may be clearly defined and even passionately sought. Organizational leaders realize that achieving a future that is an improvement on the present requires change. They recognize that new skills are needed, new actions required, and new behaviors must be mastered. Since these elements are quickly identified and outwardly evident, we call these skills, behaviors, actions, and techniques the "above the line" elements of development. They are the usual targets of training. Yet our experience has convinced us that it is the "below the line" elements of attitudes, values, and assumptions that hold organizations firmly where they currently are instead of where they want to be. Without an honest exploration of these elements, any skills or behavior training will fail to produce  sustained improvements. Our logo characterizes this concept of "above and below the line" development.  

The circle in our logo symbolizes our commitment to working with whole systems. When a whole system becomes engaged in the change process, the dynamic interaction between the people in an organization releases extremely positive energy toward change. A key feature of our approach is that it addresses both individuals and the unity of the organization in which they operate. Additionally, all of our work, from consulting and coaching to the delivery of leadership development workshops, stems from our core belief that effective supervisors and managers must address the relationship of values and attitudes to behaviors and actions.

In summary, our logo reflects Management Associates' dedication to real, sustained change in the workplace. Through a greater harmony between values and behaviors, we enable organizations, as a unified whole system, to grow into their preferred future.